The formats
Six ways to put a brand inside a fortune cookie.
Everything below can be bought on its own or stacked. Most runs start with the fortune and add from there.
Start with the line.
Eleven words is the whole brief. It has to land with someone who was not expecting it and has no context. We write it with you, or you write it and we tell you the truth about it.
Order the thing you almost ordered.
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Eleven words on the slip
The line inside the cookie, written with you or by you. Eleven words is the whole creative brief — short enough to take in at a glance, long enough to carry a voice.
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Lucky numbers that actually do something
Every fortune carries its six numbers. They can be a discount code, a draw entry or a store number instead of decoration.
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A prize on the back of the slip
A QR or promo code on the reverse, so the fortune has something to redeem and you have something to measure.
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City, cuisine, daypart
Choose where the cookies land: a neighbourhood, a cuisine, a dinner rush, a single street. Placement is a media buy, not a mailing list.
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Limited runs for a moment
Short, dated runs built around a launch, a holiday, a fixture, a Lunar New Year service. Scarcity the table can feel.
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Two brands, two sides
The slip has a front and a back. A line each, or a line and a code — a natural format for a collaboration where both sides get their own surface.
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