Case studies

Brands that have already put a message in a cookie.

None of these are ours, and we have said who ran them. The useful question when you are weighing a medium is whether it works for anyone — not whether one agency can show you a logo wall. Every figure below is as published.

  • Duolingo United States · Lunar New Year

    Half a million cookies, and a language lesson on the back

    A cryptic fortune on the front, and on the reverse a lesson reminder in Duo’s voice alongside real Mandarin characters — a language lesson small enough to finish at the table.

    500,000
    cookies, nationally
    40M+
    social impressions
    15.5%
    lift in likelihood to use Duolingo

    Run by OpenFortune

  • Dude Wipes United States · Takeaway orders

    A million slips, dropped where the product makes sense

    Bathroom humour on the fortune, the product on the reverse. The placement did the argument: people eating takeaway are people who will shortly be somewhere else.

    1M
    slips in takeaway orders
    74%
    unaided recall
    22%
    kept the slip

    Run by OpenFortune

  • Warner Bros. Manhattan · Dinner service

    A rom-com promoted where the date night already is

    Love-themed fortunes for “Isn’t It Romantic”, placed in Manhattan restaurants at dinnertime — the film’s subject and the diner’s evening being the same thing.

    80%
    unaided film recall
    81%
    lift in likelihood to see it
    500,000+
    social impressions

    Run by OpenFortune

  • Liquid Death New York and Los Angeles · Halloween

    Misfortunes, for a brand that trades on the opposite

    Grim fortunes instead of lucky ones, with a QR code to the brand’s HorrorScope SMS list. The format was inverted rather than borrowed, which is why it travelled.

    AdAge
    press pickup
    SMS
    list sign-ups driven
    NYC / LA
    Chinese restaurants

    Run by OpenFortune

Figures as published by OpenFortune, who ran these campaigns. Kismat Cookies has no relationship with the brands listed.

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